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Additional FAQs

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Q7: What is a Creative Brief, and why would you request that I fill one out?

A Creative Brief is basically a series of questions about your project/campaign, which not only helps me understand the goals for your project, but helps you further delineate them in your own mind, as well. You can see it here.

Q8: What will you need from me to start my (website/logo/printed piece)?

I thought you would never ask! (Sorry, bad joke.) Unless we are helping with these items that follow, to save time later, please start gathering/finding your existing/creating:

A) your best Company vector logo file (.eps or adobe illustrator)

B) for websites specifically: the hosting and site login credentials (passwords, usernames, etc.); we will need to move your hosting plan to a Linux server if it is on a Windows server, something that the hosting company does for us, but there is usually no charge to do this. If you do not yet have hosting (basically server space on the Internet where your web site files will “live”) and/or the domain name (the name of your site, like “www.NameOfYourSite.com”), then you can choose and set up both, easily, at a host of your choice. GoDaddy.com, BlueHost.com or HostMetro.com will both work for hosting quite well, from $7 to $20 month (less if ‘on sale’ – just do a search for “GoDaddy Coupon” or etc for a code-usu. there is one avail.), and just choose the basic plan if you are not selling product or have high bandwidth; or if you want the very highest end hosting, dedicated exclusively to wordpress, then WPEngine, about $20/Month and up)-but not needed for most sites. Try to get a domain name that is your business name. “Oak Barrel Western Steakhouse” should be something like (“OakBarrel.com” or “OakBarrelWesternSteakhouse.com”) and not (FreshCutSteaks.com or “BestSteaksAmerica.com”) Once you register with a host, they will send you an email with a lot of login credentials (your hosting account password and user name, probably your c-panel password and user name, maybe FTP passwords and etc.) so keep a copy of that info for yourself and then forward it to me so that we can set up the site. (you can change the passwords to new ones, once we hand the site back over to you, when we are done, if you wish)

C) for websites specifically: basic button names (i.e.,which is the main navigation sections you want, like About, Products, Contact, etc.),

 

D) the individual, approved text and image content for each page (one for About, Products, Contact, etc.),

D) your other existing (high res) photos, images, and illustrations that you want to use on all forthcoming pages;

go to this site, if you wish, to easily send me large files, up to 2 GBs:
https://jumpshare.com/i/misenheimer

E) for other imagery/photos that you want, but may not have, we can find it via stock photography or etc. (that is, if you (or we) want a photo of a, say, “person balancing on a tightrope” to demonstrate something metaphorically about one of your business services, then you may not have that image but we can show you various stock photo options or create that imagery for you, as needed)

F) for websites specifically: your firm’s pdfs/white papers/infographics/other content that you want t allow users to download from the site, if any

G) for websites specifically: URLs of sites you like or notes that you want a large series of sliding photos or want to have a newsletter sign up area or want a big block of copy, basically an idea of what kind of look you want so we can cater the solution to what you want

H) your ongoing ideas, mixed with our ideas!

One additional note regarding sending us the website text and image content, it is often good delineate the text/images for each page/section/ chapter very clearly, so that there is no question what goes where:

For example, you could send content via several individual emails:
email 1 would have the text and image(s) for the “Home” page;
email 2 would have the text and image(s) for the “About Us” page;

Q9: Can you provide references for past Clients?

Of course, once we are seriously considering working together. Simply email me to request those at hello@misenheimer.com and I will try to supply references from your or a similar industry.

Q10: Have you ever worked as a full-time employee, at Agencies or in Corporations, as a Designer, Art Director and/or Creative Director?

Yes. I have been a Graphic Designer (10 years), Art Director (2 years) and Creative Director (4 years) for other design firms and corporate communications departments, in Atlanta and Charlotte. I incorporated Misenheimer Creative, Inc. in 2002 and have been its ‘Creative Director/Founder and Chinchilla Farmer’ since then. If you would like to see my full background via my resumé, please see: http://clients.misenheimer.com/v/qpSmy1e6vNM3Oc8X1QrX

Q11: I have the basic idea for a (website/logo/printed piece) sketched out or I know what I want already in my head; can you ‘finalize it’ for me for a reduced fee?

Unfortunately, no. Generally, building on another’s inexperienced and non-professional foundation results in a less-than-desirable outcome for all involved.

Q12: Do you do ‘Pro Bono’ (reduced pricing or free) marketing work for non-profit or faith-based firms?

Yes, at times, for a cause we believe in. Please reach out to us at hello@misenheimer.com or 678.777.3165 to discuss this more.

Q13: I see all these design samples on the site... Is all of this really your actual work?

All the design work seen on misenheimer.com is the work of the Founder, Mark Misenheimer. After all, we have been providing marketing and creative services since 2002, and before that if you count our time at agencies and corporate communications departments. Each Client is unique and has specialized needs for their marketing. Sometimes, the Client has a budget that allows for full custom, creative expression and exploration; and that gives us great latitude to take the time to do most everything. However, at other times, when a Client’s budget is more limited, we may use some stock imagery or parts thereof, or stock photography rather than do an on-location, custom photo shoot, which may fit the Client’s budget better. Further, we do have alliance members that we know and trust that we employ for services outside such as commercial printing, SEO work, some web site coding (development), heavy production, or thick copywriting needs, all done under our watchful eye. But yes, by and large, the concepts, the “feel”, and the design work that you see here was created by Mark Misenheimer.

Q14: I am kinda freaked out over the "Eternity" and “Jesus” reference on this site…why shouldn’t I be?

I am glad you asked. (I would likely ask too.) And you are in good company, as the 10,345th Asker (or thereabouts).Actually, “faith stuff” rarely comes up (unless you are a Ministry.) We strive to be the kind of people that other people would want to work with: honest, fair, patient, conscientious, reliable, provide a fair value, and etc., which is the same that we all want from our government, or our physicians, dentists, brokers, and etc., to deal with us. So…nope, you won’t get pressured or anything even remotely like that.This ‘stance’ is actually a bumper, of sorts, that prevents some industries (adult industries, illegal activities or designing for people that put pineapple on pizza, etc.) from even contacting me in the fist place. Simply put, we are Jesus-Followers; we believe that everyone will live forever somewhere. We have not arrived to any spiritual high ground. We sin daily; but by faith we are enjoying God’s provision of grace for all Eternity. We know that valuing character traits, such as kindness, honesty, patience, and providing value, is good thing in both business and personal dealings.

Q15: My question is not listed here. How can I find an answer?

No problem. We would be glad to talk ‘live’ or email with you at no cost or obligation. Please reach out to us at hello@misenheimer.com or 678.777.3165, with any questions, and we will try to help.

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